Category: Insights

Cybersecurity is now a battleground not just for humans, but for AI systems, with Generative AI (GenAI) playing a dual role in both strengthening defenses and enabling new types of cyberattacks. On one hand, GenAI is revolutionizing cybersecurity by improving threat detection, automating responses, and bolstering defensive mechanisms. On the other hand, hackers are leveraging…

Generative AI (GenAI), particularly models powered by Large Language Models (LLMs), offers transformative potential across industries. However, without proper planning, the operational costs associated with deploying these models can escalate quickly. This article demonstrates how prompt engineering drives significant cost savings while delivering highly customized outputs for various use cases. This article will also provide…

As generative AI (GenAI) models advance at an unprecedented pace, the art of crafting intuitive and contextually relevant prompts has emerged as a critical capability. Prompt engineering has become a key factor in harnessing the full potential of AI, particularly for enterprises aiming to enhance customer engagement and streamline complex interactions. The global prompt engineering market size…

The tech landscape is in the midst of a significant transformation, marked by a seismic shift that has everyone in the industry on their toes. The talk of the town is Generative AI, a technological marvel capturing the imagination of tech enthusiasts and innovators alike. Almost every tech service provider has a Gen AI story…

By Deepa Narayanasamy & Amit Derkar In today’s era, delivering consistent and superior quality of experience across channels with speed & scale is a critical competitive differentiator for global enterprises. As a result, Quality assurance/Testing, a pillar of the software development lifecycle, is undergoing a tectonic shift. As of 2023, organizations engaged in software development…

AI’s new inflection point, generative technology, has captured the world by storm and could be the next giant leap to unleash the innovation and productivity we need. The market will reach over $109B by 2030, with a projected CAGR of 35.6%. ChatGPT’s meteoric rise is attributable to generative AI’s capability to augment human effort. Enterprises envision building…

Generative AI needs no introduction as it continues to make waves everywhere. Boasting human-like conversational ability, remarkable precision, and unwavering consistency, GenAI has emerged as a transformative force, revolutionising various industries. Its impact is particularly pronounced in customer service and support, where applications range from fundamental chatbots to cutting-edge technologies. It also holds promise in…

As traditional, uniform sales strategies fade, the push for personalized customer engagement intensifies. Moreover, with an increasing number of customers expecting personalized experiences from businesses that match their buying preferences, relying solely on manual methods for tailoring each interaction can present challenges. Embracing GenAI technology within CRM systems is becoming essential for businesses aiming for…