Category: Insights

A new era of awe-inspiring experiences where multi-sensory allure pips traditional differentiators – product & price. Enter a wonderland, where awe-inspiring retail experiences morph into escapades of multi-sensory stimulation and engagement. Pause for a moment… Stroll through this retail store that feels uber premium, where every shopper is treated like a VIP. Interact with in-store…

From the internet, to wireless, mobile, cloud compute and big data, each wave of digital innovation has enabled intelligence to transform organizations and redefine operations. Digital-first, always-on access to ‘work and life’ pursuits has elevated productivity, efficiency, and effectiveness. Technology muscle has enabled personalized digital-first experiences powered by data platforms, analytics, and insights to enhance  organizational purpose in saturated, dense…

In a world where users demand intuitive, aesthetically pleasing, and functional interfaces, achieving user experience (UX) design harmony is a cornerstone of successful digital products. Design harmony is about crafting experiences with seamless interplay between form, function, and user needs. 88% of consumers are less likely to return to a site with bad UX, 53%…

SynthReal: Elevating Sports Engagement with Next-Gen Digital Innovation Imagine a world where every sports fan feels like a VIP, every player performs at their peak, and every coach and match referee make decisions with unparalleled precision to level up entertainment like never before. AI-powered technology, when synergized with AR, VR, blockchain, IoT, and the metaverse,…

Agentic AI systems operate autonomously, they learn, collaborate, adapt, and make real-time decisions in complex, nuanced and emergent environments. Contrary to traditional AI that is reliant on human intervention, programming, training, and is limited by models, algorithms, and predefined rules; this new generation of artificial intelligence is designed to realize goals. Agentic AI systems augment…

The transformative potential of Gen AI (generative AI) has captivated our world and is rapidly transcending to mainstream adoption. LLMs have demonstrated remarkable abilities spanning the creation of dashboards, reports, novel artefacts (documents, creative designs, presentations, images, music, videos) and more. New-age Gen AI tools have enabled rapid systems design, prototyping and simulation for new…

About the client The client is a leading satellite radio and music streaming provider with over 35 million active subscribers. Movate has been a strategic partner for 14+ years managing support across customer journey including pre-sales, sales, and post-sales covering product inquiries, subscriptions/accounts, billing & discounts, and support. The client was looking to improve efficiency,…

A modern-day contact center has numerous moving parts, ranging from customer engagement applications, queuing and routing systems to CRMs and workforce optimization solutions. Running this complex ecosystem seamlessly and harmoniously is critical to reducing customer effort and delivering world-class customer satisfaction. However, the industry lacks a platform that binds these different components together synergistically. Backed…

Choosing and successfully deploying the right enterprise-grade AI solutionfor business can prove to be a tall order in the wake of new developments. New tools in the market exemplify predictive and generative AI’s potential that empower businesses to innovate and enhance customer engagement. In this blog, we look at the following: Not all the features…

Chatbots have increasingly made their presence in the consumer services space According to McKinsey & Company, retailers need to move quickly to seize the opportunity presented by GenAI as they experiment with technology and realize that it holds great promise for reviving growth. One such area is the chatbot. While the adoption of traditional chatbots…