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Day: June 24, 2024

  • Boosting sales through personalization: Impact of GenAI-driven CRM

    Boosting sales through personalization: Impact of GenAI-driven CRM

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    by

    devca
    in

    As traditional, uniform sales strategies fade, the push for personalized customer engagement intensifies. Moreover, with an increasing number of customers expecting personalized experiences from businesses that match their buying preferences, relying solely on manual methods for tailoring each interaction can present challenges. Embracing GenAI technology within CRM systems is becoming essential for businesses aiming for